Privacy Policy

1. Introduction

MAKI ("we," "us," "our," or the "Company") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, retain, and safeguard your personal information when you visit our website at https://makigrowth.com (the "Website"), use our digital marketing services, or interact with us in any other manner.

By accessing or using our Website or engaging our services, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access or use our Website or services.

We reserve the right to update or modify this Privacy Policy at any time. When we make changes, we will update the "Last updated" date at the top of this page. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.

2. Information We Collect

We collect information in several ways depending on how you interact with our Website and services. The categories of information we collect include:

2.1 Personal Information You Provide Directly

When you fill out a contact form, request a consultation, sign up for our newsletter, or otherwise communicate with us, you may provide us with:

• Contact information: Full name, email address, phone number, and mailing address.
• Business information: Company name, job title, industry, business address, website URL, and the nature of your business.
• Service inquiry details: Information about the marketing services you are interested in, your current marketing efforts, budget range, business goals, and any other details you choose to share in messages or forms.
• Account credentials: If you create an account with us, your username, password (stored in encrypted form), and account preferences.
• Payment information: Billing name, billing address, credit or debit card details, and other financial information necessary to process payments. Payment information is processed securely through our third-party payment processors and is not stored on our servers.
• Communication records: Copies of correspondence, including emails, chat transcripts, phone call records, and support tickets.

2.2 Information Collected Automatically

When you visit our Website, certain information is collected automatically through cookies, web beacons, pixels, and similar tracking technologies:

• Device and browser information: IP address, browser type and version, operating system, device type (desktop, mobile, tablet), screen resolution, and device identifiers.
• Usage data: Pages visited, time spent on each page, click patterns, scroll depth, referring URL, exit pages, and the date and time of your visit.
• Location data: Approximate geographic location derived from your IP address, including country, state/province, and city.
• Performance data: Page load times, site errors, and other diagnostic information that helps us improve our Website.

2.3 Information from Third Parties

We may receive information about you from third-party sources, including:

• Analytics providers: Google Analytics, Google Search Console, and similar tools that provide aggregated and individual user data about how visitors use our Website.
• Advertising platforms: Google Ads, Meta (Facebook/Instagram) Ads, and other advertising networks that share conversion data, audience insights, and retargeting information.
• Social media platforms: If you interact with our social media profiles or share our content, we may receive data from those platforms.
• Business partners and referrals: Information shared by partners, affiliates, or individuals who refer you to our services.
• Public sources: Publicly available information from business directories, review sites, government databases, and social media profiles that may be relevant to the services we provide.

3. How We Use Your Information

We use the information we collect for the following purposes:

3.1 To Provide and Improve Our Services

• Delivering the digital marketing services you have engaged us for, including website development, search engine optimization (SEO), paid advertising campaigns, AI agent deployment, and reputation management.
• Managing your account and processing transactions related to our services.
• Customizing and improving our services based on your feedback, usage patterns, and business needs.
• Developing new features, tools, and service offerings to better serve our clients.

3.2 To Communicate with You

• Responding to your inquiries, requests, and support tickets.
• Sending service-related communications, including confirmations, invoices, technical notices, updates, security alerts, and administrative messages.
• Providing marketing communications about our services, industry insights, case studies, and promotional offers, where you have opted in or where permitted by applicable law.
• Conducting surveys and soliciting feedback to improve our services.

3.3 For Analytics and Optimization

• Analyzing Website traffic, user behavior, and engagement patterns to improve our Website's design, content, and functionality.
• Measuring the effectiveness of our marketing campaigns and advertising efforts.
• Generating aggregated, anonymized, or de-identified data for statistical analysis and reporting.

3.4 For Legal and Security Purposes

• Complying with applicable laws, regulations, legal processes, or governmental requests.
• Enforcing our Terms and Conditions and other agreements.
• Protecting the rights, property, and safety of MAKI, our clients, employees, and the public.
• Detecting, preventing, and addressing fraud, security breaches, and other potentially prohibited or illegal activities.

4. Cookies and Tracking Technologies

Our Website uses cookies and similar tracking technologies to enhance your experience and gather information about how our Website is used. Cookies are small data files placed on your device when you visit a website.

4.1 Types of Cookies We Use

• Essential cookies: Required for the Website to function properly. These cookies enable core functionality such as page navigation, access to secure areas, and form submission. You cannot opt out of essential cookies.
• Performance and analytics cookies: Help us understand how visitors interact with our Website by collecting information about pages visited, time spent on the site, and errors encountered. We use Google Analytics and similar tools for this purpose.
• Functional cookies: Allow the Website to remember choices you have made (such as language preferences or contact form entries) and provide enhanced, personalized features.
• Advertising and targeting cookies: Used to deliver advertisements relevant to you and your interests. These cookies track your browsing habits across websites and may be set by third-party advertising networks such as Google Ads and Meta Pixel.

4.2 Managing Cookies

Most web browsers allow you to control cookies through their settings. You can set your browser to refuse all cookies, accept only certain cookies, or alert you when a cookie is being placed. Please note that disabling cookies may affect the functionality of our Website and your ability to access certain features.

For more information about cookies and how to manage them, visit www.allaboutcookies.org.

5. How We Share Your Information

We do not sell your personal information to third parties. We may share your information in the following circumstances:

5.1 Service Providers and Vendors

We share information with trusted third-party service providers who assist us in operating our Website and delivering our services. These providers are contractually obligated to protect your information and may only use it for the purposes for which it was disclosed. Examples include:

• Cloud hosting and infrastructure providers (e.g., Vercel, AWS).
• Payment processors and billing platforms.
• Email marketing and communication platforms.
• Customer relationship management (CRM) systems.
• Analytics and advertising platforms (e.g., Google, Meta).
• AI and automation service providers.
• Review management and reputation platforms.

5.2 Business Transfers

If MAKI is involved in a merger, acquisition, reorganization, sale of assets, or bankruptcy, your information may be transferred as part of that transaction. We will notify you via email or a prominent notice on our Website of any change in ownership or use of your personal information, as well as any choices you may have regarding your information.

5.3 Legal Requirements

We may disclose your information if required to do so by law, or in the good faith belief that such action is necessary to:

• Comply with a legal obligation, regulation, or valid legal process (e.g., a subpoena or court order).
• Protect and defend the rights or property of MAKI.
• Prevent or investigate possible wrongdoing in connection with our services.
• Protect the personal safety of users of our Website or services, or the public.
• Protect against legal liability.

5.4 With Your Consent

We may share your information with third parties when you have given us explicit consent to do so, or when you direct us to share information on your behalf (for example, when you authorize us to connect your business accounts to third-party marketing platforms as part of our service delivery).

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Specifically:

• Client data: We retain information related to active client accounts for the duration of the business relationship and for a period of up to five (5) years following termination, unless otherwise required by law or contractual obligations.
• Inquiry and lead data: Information from prospective clients who inquire about our services is retained for up to two (2) years from the date of the last interaction.
• Marketing data: If you subscribe to our newsletter or marketing communications, we retain your contact information until you unsubscribe or request deletion.
• Analytics data: Aggregated and anonymized analytics data may be retained indefinitely for statistical and reporting purposes.
• Legal records: Information required for compliance with legal obligations, resolution of disputes, and enforcement of agreements may be retained for the period required by applicable law.

7. Data Security

We take the security of your personal information seriously and implement appropriate technical and organizational measures to protect it against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit using TLS/SSL protocols.
• Encryption of sensitive data at rest where applicable.
• Regular security assessments and vulnerability testing.
• Access controls and authentication mechanisms to restrict access to personal data to authorized personnel only.
• Secure data backup and disaster recovery procedures.
• Employee training on data protection and security best practices.
• Vendor security assessments for third-party service providers.

While we strive to use commercially acceptable means to protect your personal information, no method of transmission over the internet or method of electronic storage is 100% secure. We cannot guarantee absolute security but are committed to promptly addressing any security incident and notifying affected individuals as required by applicable law.

8. Your Rights and Choices

Depending on your location and applicable law, you may have certain rights regarding your personal information:

8.1 General Rights

• Right to access: You have the right to request a copy of the personal information we hold about you.
• Right to correction: You have the right to request that we correct any inaccurate or incomplete personal information.
• Right to deletion: You have the right to request that we delete your personal information, subject to certain legal exceptions.
• Right to restrict processing: You have the right to request that we limit the processing of your personal information under certain circumstances.
• Right to data portability: You have the right to receive your personal information in a structured, commonly used, and machine-readable format.
• Right to object: You have the right to object to the processing of your personal information for direct marketing purposes or where we rely on legitimate interests as a legal basis.
• Right to withdraw consent: Where we rely on consent as a legal basis for processing, you have the right to withdraw your consent at any time.

8.2 Marketing Communications

You may opt out of receiving marketing communications from us at any time by clicking the "unsubscribe" link in any marketing email we send, or by contacting us directly. Please note that even if you opt out of marketing communications, we may still send you service-related communications that are necessary for the provision of our services.

8.3 Do Not Track Signals

Some web browsers transmit "Do Not Track" (DNT) signals to websites. Because there is no universally accepted standard for how to interpret DNT signals, our Website does not currently respond to DNT signals. However, you can manage your cookie preferences and tracking options as described in Section 4.2.

9. California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA):

• Right to know: You have the right to request disclosure of the categories and specific pieces of personal information we have collected about you, the categories of sources from which the information was collected, the business purpose for collecting the information, and the categories of third parties with whom we share the information.
• Right to delete: You have the right to request the deletion of your personal information, subject to certain exceptions.
• Right to correct: You have the right to request correction of inaccurate personal information.
• Right to opt out of sale or sharing: We do not sell your personal information. If this changes, we will provide a "Do Not Sell or Share My Personal Information" link on our Website.
• Right to limit use of sensitive personal information: You have the right to limit the use and disclosure of sensitive personal information to purposes necessary for providing the services you requested.
• Right to non-discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights.

To exercise any of these rights, please contact us using the information provided in Section 14 below. We will verify your identity before processing your request and respond within the timeframes required by applicable law.

10. International Data Transfers

MAKI is based in the United States. If you are accessing our Website or services from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States or other countries where our service providers operate. These countries may have data protection laws that are different from the laws of your country.

By using our Website or services, you consent to the transfer of your information to the United States and other jurisdictions as described in this Privacy Policy. Where required by applicable law, we will ensure that appropriate safeguards are in place for the transfer of personal information, such as Standard Contractual Clauses approved by relevant regulatory authorities or other legally recognized transfer mechanisms.

11. Children's Privacy

Our Website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children under 18 years of age. If we become aware that we have inadvertently collected personal information from a child under 18, we will take steps to delete such information as soon as possible. If you believe we may have collected information from a child under 18, please contact us immediately using the information provided in Section 14.

12. Third-Party Links and Services

Our Website may contain links to third-party websites, services, or applications that are not operated by us. These may include social media platforms, review sites, advertising networks, and other external services. We are not responsible for the privacy practices of these third parties.

We encourage you to review the privacy policies of any third-party websites or services before providing them with your personal information. The inclusion of a link on our Website does not imply our endorsement of the linked site or service.

13. AI and Automated Decision-Making

As part of our Kommand service pillar, we deploy AI-powered agents that may process personal information on behalf of our clients. These AI agents handle tasks such as responding to missed calls, sending text messages, booking appointments, and following up with leads. Key details about our AI practices:

• AI agents process information strictly as directed by our clients and in accordance with this Privacy Policy and any applicable service agreements.
• AI-generated communications are designed to assist with customer service and lead management. They do not make autonomous decisions that produce legal or similarly significant effects on individuals.
• We implement safeguards to ensure AI agents handle personal information responsibly, including data minimization, purpose limitation, and regular auditing of AI outputs.
• You have the right to request human intervention, express your point of view, and contest any decision made with the assistance of automated processing, where applicable under law.
• We do not use AI to profile individuals for the purpose of making decisions that produce legal or similarly significant effects without appropriate safeguards and consent.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, or if you wish to exercise any of your rights described above, please contact us:

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make material changes, we will:

• Update the "Last updated" date at the top of this page.
• Post the revised Privacy Policy on our Website.
• Where required by law or where changes are significant, notify you via email or a prominent notice on our Website prior to the changes becoming effective.

Your continued use of our Website or services after any changes to this Privacy Policy constitutes your acceptance of the revised policy.